Business, Technology, Computers, Nextel etc.
Communication plays a major role in our lives from the social aspects, business, and healthcare. As well as many other functions of our day to day activities. Humans need to communicate with each other from time to time. We express our needs and disseminate information.
With the introduction of cell phones it has become an increasingly necessity for most people throughout the world to use them for communicating with people who are not physically present with us. It has proved to be useful in keeping in touch with family, business associates and access to e-mail as well as important information online. Cell phones not only have the ability to receive and placing calls. But can store data, taking pictures, entertainment devices, search for information on the internet etc.
They provide the best way to stay connected with others and provide the user with a sense of security as they ease the way we communicate with people in a distance.
The site in the past
Previously this website was owned by Nextel Chile, a subsidiary of Nextel Communications Inc.; which has vested interest in wireless communications. Notwithstanding, I’ve decided to rebuild this website after it was neglected for a while. Per contra, I will be publishing various posts which detail the importance of wireless communication in the world today.
Boosting the Growth of a Business through Mobile Devices
Technology is accelerating at a very fast pace. Businesses must be agile and must stay up-to-date with how people are using their mobile devices to connects to the internet. Especially as they search for information pertaining to various products and services. Or when they want to make purchases using their devices. Having such data sets enables businesses to obtain vital information; which can help them in ascertaining their position in the market.
Nonetheless, mobile is here to stay and its popularity is continuing to increase each day. Therefore, businesses need to make full benefit of the many users of mobile by creating, publishing and marketing intuitive apps; which can help promote their business and brand. The power of mobility is seen in the number of people who have access to the internet through their mobiles given. That people averagely check for information online through their mobiles several times a day.
Anyways, I realized the power of creating and publishing mobile apps for business use back in 2013 when the company I was working for decided to create one. At that time I was working as a senior marketing manager for the business; which is in the hospitality industry and during the numerous meetings; where we sought better ways to market the business. Never have I felt the impact of which would result from enabling users access the companies information through the app.
Setbacks for Improper use of Mobile Marketing
Already we had a mobile friendly website where clients could get information, make their booking, check in & out and make reservations. Therefore I felt that creating an app would be duplicating the roles and I had the fear of a friction resulting from this. Hence, I wasn’t for the idea but had to give in because the majority so no problem with it. Consequently, I was positive enough in recommending the best features; which were needed.
After the app was launched, the management must have agreed with my earlier reservation. This is because six months down the line, there were only a handful of people who had installed the app, actually less than 300, and not even one tenth of them had tried to use the app to make any purchase or order. Definitely it wasn’t a good idea and the management felt that it was time that they went back to doing business the same way they were accustomed to.
However, before the project was completely abolished, the company happened to hire another marketer. He was hired to take care of digital marketing which targeted marketing the company’s website but never considered the app. Yet, this new brain had a complete different set of reasoning as to why we needed not to abolish the app project when he came to learn from it. It was apparent that he knew more about the field because he was able to convince the management to give the app project another shot. Therefore, he convinced us that he would be responsible for its marketing.
Multiplying the Effects of Mobile Marketing
Moreover, I didn’t see any point in all that but decided to give it a try. The new marketer had several things which pertained to how the app was used. He wanted some features added and most of them pertained to the way company’s information was disseminated. Some of the changes needed included:
News and Updates; There was need to have a daily schedule; where important news and information about the company. As well as its products and services; which were distributed through the app. Also any information about any special deals or offers, coupons etc. These were to be announced in real time. The structure of disseminating this information was also addressed whereby he wanted business announcements. Such as the special offers to be more graphical and appear as the foremost information. During other relevant information such emergency info (weather etc) would be given least priority. The structure seemed okay.
Comparison Chart; It was also important to provide comparison chart for the products and services offered comparing the prices during various seasons and the same offers from competitors. This would give clients a good picture of what was on the table and the best deal which was more appropriate to them.
Event Publicity; There was also the need to incorporate a feature which would help to provide real time information about any public event hosted by our hotel. Along with how clients can pay for it and other important info pertaining to the event.
Payment options; The app also contained the various payments options through. Which customers would use to make orders or purchases at their own convenient.
There were other features which were also incorporated
The conditions of the hotel and the management and staff is an example. However, the marketer then suggested better ways to distribute the app. One of them was advertising it in social media as a free app. Eventually, this tricks revolutionized everything. The app project started achieving great success. We all had to change our mindsets.
Using Mobile to Spearhead Marketing Strategy
Today, technology has changed the traditional marketplace by replacing it with versatile tools; which help consumers and dealers communicate in a more efficient and haste manner. The power of the internet has enabled the market place to become more vast and global. Thus the need for businesses to take advantage of this space. In order to find the best-tailored ways through; which they can interact with the consumers.
One of the latest trends which can never be ignored
This includes the use of mobile devices to make purchases. Through mobiles devices; iPhones, tablets, mobile phones, smart watches etc; marketers can get as close to consumers more than it was ever before. Despite the fact that the main reason behind this, is that that mobile devices are the most personal platforms; through owned by many or almost all consumers.
They are simply pervasive because consumers have their devices at any time of the day. This enables people to keep checking their devices multiples times in the day for information or transactions. Also such devices offer a lot of proximity; which can enable marketers to predict consumer behaviors by checking metrics. Such as location of the consumer. And thus, make a good marketing strategy.
Embracing Mobile Technologies in Business
It wasn’t until 2011 that our company decided to embrace mobile solutions in integrating in business. At that time I had an e-store; which had initially been doing well. But was on the verge of stagnation. My customer base wasn’t expanding. Then I felt that I would soon be losing even the existing customers if I didn’t check on improving the way I was targeting the market. According to me, all I was doing was fine and within the books.
My e-store had the right product and I was doing everything possible to market my goods. The ordering process was seamless and my website had a clean display. The sales funnel was also very attractive. However, I didn’t know what could have triggered the stagnation of the market that I was experiencing.
I may not have realized all along that I was failing
Nonetheless, I was failing to reach my consumer using the latest trends in the market. Then I came to realize all this in the summer of the same year when I happened to attend an entrepreneur summit; which had been organized in my local town. There was much information disseminated at the summit about better methods of embracing technology to find market for goods in this information age. One of the most efficient methods of promoting good and services; which was highly emphasized was the use of mobile devices in reaching consumers.
The summit was an eye opener as various speakers tried to articulate the importance of using mobile tools to ascertain consumer behavior. Afterwords, try to influence it to match our needs as producers and marketers of various goods and services.
How Mobile Tools are Powerful in Marketing a Business and Creating a Brand
However, I decided that I was going that road though initially I was a bit skeptical. Nonetheless, I needed to save my crumbling business and the thought of using mobile tools to resuscitate it seemed perfect. Therefore, I spent the next few months trying to mobilize my brand; which would help me in providing the best solutions to my consumers. While responding to their queries in real time and at the same time trying to predict their various needs; so that I could provide goods tailored to meet their specific demands.
It was a steep learning curve. But I was determined to do all my best to ensure that I did learn. Each day through the next several months, I was able to gain a lot of insight about the aspects of my business; which needed to be altered to suit the specific demand of my clients. Anyhow, I was able to learn the best practices and executions; which were critical for my business and then I tried implementing them.
These included practices such as mobile payment solutions, proper mobile branding, better ways of addressing consumer privacy. Along with the best practices needed for efficient mobile marketing.
Three years after effecting the various changes need
Therefore, I realized that my brand had become more popular and that I was attracting many potential clients to my e-store; which by then had grown threefold its initial size. However, I still find the best mobile practices necessary to grow my business. Howbeit, I always try to integrate the latest mobile technologies; which are essential in ensuring proper growth of my e-store.
Improving Social Customer Relationship Management through Mobility
Mobile devices have been increasingly important in providing access to the internet in recent times. Failure of businesses to keep up-to-date records of the advances in mobile technology and the impact which such technologies have in the market can highly jeopardize the operations of the business especially in future. Revolutionary technology. Such as video conferencing, secure mobile payments, creation of mobile apps used for marketing and other technologies such as social media have changed the way products, processes and communication in various industries is done.
Therefore, there is a need for businesses to keep daily tabs of the technological trends. That are of substance and are creating opportunities; which can be seized and enable them to grow. As well as to expand their operations and eventually increase their profitability.
However, It was after inheriting my father’s family business that I realized the importance of improving social CRM (Customer Relationship Management). My father used to run and ice cream bar; which for long had been doing very well. The business was able to generate enough income, for the several decades my father operated it, to enable us live a decent life. So, prior to his retirement from the business and my subsequent promotion to run it, things had greatly changed. Competition in the market had greatly increased. It was very clear that something was needed to be done if at all the business was to survive the market pressures.
Poor Customer Relationships Hinders Business Growth
Unfortunately, I had no vast knowledge in business and most of the operations and practices which needed to be altered to ensure that we remained in business. After all, I couldn’t fathom the fact that I would be the one to see the business; which had operated for 24 years crumble and collapse.
Nevertheless, I started researching on better ways to ruin the business in the volatile market. Though, I tried several approaches in vain. Nothing I was doing seemed to be working. Still, I even made a huge mistake of sourcing further funding; which I injected in the business. But nothings changed.
Contrary to my expectations when I did so
With that said, I made the business to be heavily indebted. Nonetheless, it was clear that soon it won’t be at a position to meet its financial obligations. It was clear that the ice cream bar would soon be liquidated.
Didn’t have much option, however. But to start despairing as I awaited the worst. One evening after a stressful day trying to find ways of raising funds to pay my monthly financial obligations as well as the utilities. Which the business needed. Yet, I decided to take a beer at a local bar to calm my stress.
After all, it is at the bar that I happened to meet an old friend of mine. Whom we had schooled together while we were in elementary school. Despite my efforts to stay put; he could easily detect the frown in my face.
Eventually, I had to recount to him the twists that I was facing in running the business. He was calm as he listened. At the end, he told me that he was willing to help me out; since he was available for vacation. And he had pursued a course in business. We believed that together; we could detect the problems facing the business. As well as generate good solutions; which would help in saving the business.
Mobile Technology can Help Businesses Reach the Vast Majority of Mobile Users
The following day, he was with me in the office as we looked at the records as well as other documents of interest. We made various analyses. By noon he told me that I was having a problem with my social CRM. True to his word as he pointed out and elaborated, I had a good business model as well as good practices. But little was being done in addressing the manner; in which I was interacting with my customers. Accelerating customer service as well as increasing transactions opportunities.
Much of the evidence that people loved the brand could be found from the numerous positive reviews; about the business available online.
Accordingly, we embarked on a strategy to improve the social CRM. Our first move was to embrace more customer interactions. As well as engagements through mobile devices. My friend advised, a large portion of the market was using mobile devices to find more information about the products in the market. My competitors had capitalized in this to get more traction. Thus, I was to too embrace this move and make myself more visible.
For the next two months
As a matter of fact, I worked on setting up web-based CRM solutions; which would provide my clients with information about new products, promotions, discounts, service information. Also, attend to their various queries and feedback. With that said, I also worked on setting up social media accounts; which were mobile friendly; where the business would engage with clients. However, I also embraced other mobile solutions. Such as having a good mobile-friendly website.
Within the next quarter of the year, much had improved. Most of the past clients had become regular customers and yet still the business was able to attract more potential clients and later get itself out of the financial wrangles; which almost made it collapse.
Importance of Teaching Kids the Correct Use of Mobile Devices
Parenthood is hectic. Nobody should ever cheat you that raising a kid is an easy task. Today, parenthood has been made more chaotic and worsened by the rapid growth. As well as development of technology. Today kids from most part of the world can easily be influenced by technology; since most of them can access any content from the internet.
Not everything online is good for our kids; from the internet, people can access pornography. They can be easily deceived by online cons. Or even get themselves into more dangerous situations without knowing it.
Most of the kids today have their own personal cell phones
This is an advantage because parent can reach them while they go out with friends. Perhaps they can use the mobile phones in case of emergencies. Also some functions; such as GPS if enabled; can help you track down your kids whenever they are. However, there is need to make your kids understand the dangers which can result from the use of a mobile phone.
Safety Concerns of Mobile Phones
I’m a parent and I have two teenage sons. Sometimes last year, I almost lost one of them to a tragic road accident. It was sometimes in late summer last year when my son, Walter, decided to go to a friend’s party. Neither his mother. Nor I had been earlier informed of such an event. That day after work I decided to take my wife for a walk in the local hike trail.
After we had left, Walter seized this opportunity to take his mother’s car and off he drove to the party. This happened throughout the time while we were taking a cup of coffee before heading back home that I decided to check on him. His older brother had gone to visit his uncle. From then on, I knew that he won’t be available for the weekend.
Knowing how mischievous Walter was
On the other hand, I always made sure that I checked on him from time to time. Actually, I had found it a bit weird that he had refused to accompany his older brother to their uncle’s place yet. There was a birthday party going down there.
Be that as it may, I tried calling him three times before he finally picked up the call. He seemed quiet nervous and something made me feel worried although he lied to me that he was at home. Nonetheless, I told my wife that we needed to head back home. Then we finished our coffee and drove off. We were almost home when my phone rang. My wife was the one who answered it and got the disturbing message.
My son had been involved in a nasty accident and taken to a local hospital for treatment. At first I couldn’t belief it since the caller had used Walter’s mobile to call. However, I thought that it was a prank, but we decided to check it out.
Always Avoid Making Calls or Texting While Driving
We drove back and headed to the hospital. Indeed the news was true. At the reception we met his girlfriend and another friend. Both had been treated for minor injuries. But were waiting to hear news about my son. They became instantly disturbed on seeing me, but I tried to calm. Then as I sought to know what was happening.
They couldn’t tell me anything constructive by the time a nurse appeared. Therefore, I told her about my son and she took my now emotional wife and me to see the doctor. Walter was lucky to have survived, but had multiple fractures and it took several months before he completely healed and could walk on his legs again.
Apparently, it happened when I tried calling him while at the party
He knew that I would be mad that he had sneaked out. Therefore he decided to leave with his girlfriend and friend. When he finally picked my call, I learned that he did so while still driving very fast as he tried to reach home before me. The accident then happened to him while he tried texting back his friends at the party; who wanted to know why he had left the party prematurely. Due to the high speed he was driving while doing so, the accidents was imminent. With that said, it was lucky that he survived it.
However, it advisable that parent take their kids through the necessary etiquette of using mobile devices. There is need to let them know when it is vital to tweet. Or use their devices for any purpose