Society and The Role of the Media in Promoting Positive Culture
The media is so influential in our lives today than it used to be a decade or two ago. Today, most of our kids even in remote areas have access to a lot of information; which is being distributed by the various media platform. Today, it is not unusual to find a 5 year kid knowing about a scandal. However, that has taken place in the government or the society. A little kid will know about a blockbuster. This has recently premiered or is about to premiere. Perhaps a state event; which has been recently announced to take place.
Basically, the media plays a major role in how it shapes the society today. We all try to be updated with whatever is happening not only locally but globally. Apart from what is happening in the 5 o’clock news; which we all gather to watch or other daily news; there are a lot of other programs on the table. Which are usually distributed by various media channels. As well as business news & various economic policies, sports news, life documentaries. Including what is happening in the fashion industry, health science, history, travel & tourism, family etc.
Moreover, the most featured content in by most cable television programs are reality shows and other TV programs. These are the most loved shows; that digital and convergent media have embraced with a lot of gusto. This is possibly because of the huge revenues that they generate in terms of subscriptions. As well as commercials. In addition to that; vast airplay of these shows is attributed to the massive audience. That they receive especially from the youths and young kids.
Reckless Media Information Lead to Perverseness in the Society
What we read in books, newspapers and magazines. Along with listening to the radio or watching TV; and that can greatly influence who we become. Therefore, there is need for such information to be well crafted to benefit the society. Rather than distort people by publishing content; which can make one obstinate.
Most of the people who can be distorted and become greatly confused by such information; include the youth and kids who have little guidance. If the youth get lost in the way; then there is a likelihood of bring up a society. Which has a weak moral fabric. This can be much devastating to the future state of the society; which may embrace negative values.
However, I can recall one incident when my daughter was about 7. That day, I was listening to my favorite morning show and my daughter was present. Nonetheless, I may not have paid a lot of attention about the content of the show that day. But a fateful incident struck me. It was a discussion about a tycoon who had expressed interest in marrying a daughter of a powerful politician. The said politician had a beautiful daughter; who from time from had been on TV with his dad. My young daughter then had grown fond of her. I knew that my daughter emulated her. She was her role model.
So when she heard about the discussion; she couldn’t hide her expression about the incident. She asked me if it real that the girl would be getting married. The worse bit about politician’s daughter was the fact that she was barely 13.
Media Should Adopt Policies of Responsible Journalism
Nevertheless, I found the discussion to be very reckless. I couldn’t help but wonder how the media had resulted into stooping so low to the public. Such information didn’t deserve being given any public platform for a debate. We have children and the youth listening. Furthermore, making such news warrant their attention was simply demeaning and reckless. It portrayed a major decay in the society.
It was very annoying for the media to give attention to a pedophilia-in-the-making a platform to show that. The reason is because; he has money he can marry under-age daughters. How many girls apart from mine had a question to ask about the incident? How was I supposed to convince her that such propaganda was wrong? What many issues did she get exposed to when I was away; which were negative? The media needs to know that such bad culture can easily get impacted in our youth. Such distorting information should never be given a platform.
I’m very well aware that this is the era of click-baits-to-sell-news. Therefore it is easy for the media to pander to people’s baser instincts; with every conceivable mediocrity that they consider to be news enough to people’s ears. That is a major insult to the intelligence of people.
The media needs to be responsible. It needs to always uphold professional code of ethics. Media personalities should adopt skills. Which, however, enable them to report and contribute information; whichever positively influences the audience. Such information should have positive and transformative impact on culture. As well as the society at large. It should be educative and not distortive.